{"id":277,"date":"2021-08-25T22:25:33","date_gmt":"2021-08-25T20:25:33","guid":{"rendered":"https:\/\/voluntaryregistry.com\/?page_id=277"},"modified":"2021-12-16T18:46:06","modified_gmt":"2021-12-16T17:46:06","slug":"a-zoldmosas-bunei","status":"publish","type":"page","link":"https:\/\/voluntaryregistry.com\/ro\/a-zoldmosas-bunei\/","title":{"rendered":"P\u0103catele sp\u0103l\u0103rii verzi"},"content":{"rendered":"

Greenwashing este \u00een\u0219elarea consumatorilor cu privire la practicile de mediu ale unei companii sau cu privire la beneficiile de mediu ale unui produs sau serviciu.<\/span><\/h2>\n

Exist\u0103 mai multe produse ecologice dec\u00e2t oric\u00e2nd, iar sfaturile noastre P\u0103catele de Greenwashing<\/strong> v\u0103 pot ajuta s\u0103 deosebi\u021bi produsele cu adev\u0103rat ecologice de cele mai pu\u021bin ecologice.<\/p>\n

\u00cen 2007, TerraChoice (achizi\u021bionat\u0103 de UL) a creat \u0219i a lansat un studiu<\/strong> pentru a descrie, \u00een\u021belege \u0219i cuantifica cre\u0219terea fenomenului de greenwashing prin crea\u021bia \u0219i lansarea unui studiu<\/strong> al declara\u021biilor de mediu de pe produsele aflate pe rafturile magazinelor de tip big-box, lider de categorie. Pe baza rezultatelor studiului ini\u021bial \u0219i a studiilor ulterioare, au fost elaborate cele \u0219apte p\u0103cate ale ecologiei pentru a ajuta consumatorii s\u0103 identifice produsele cu declara\u021bii de mediu \u00een\u0219el\u0103toare.<\/p>\n

Pe\u0219tele de Greenwashing r\u0103m\u00e2ne \u0219i ast\u0103zi un instrument de \u00eenv\u0103\u021bare popular pentru a-i ajuta pe consumatori s\u0103 evalueze afirma\u021biile de sustenabilitate. Contacta\u021bi-ne<\/strong><\/a> pentru a solicita un exemplar al Sins of Greenwashing.<\/p>\n

P\u0103catul compromisului ascuns<\/h3>\n

O afirma\u021bie fals\u0103 care sugereaz\u0103 c\u0103 un produs este ecologic pe baza unui set restr\u00e2ns de atribute, f\u0103r\u0103 a acorda aten\u021bie altor aspecte importante legate de mediu. De exemplu, h\u00e2rtia nu este neap\u0103rat mai benefic\u0103 pentru mediu pentru c\u0103 provine din p\u0103duri exploatate \u00een mod durabil. Alte aspecte de mediu importante \u00een procesul de produc\u021bie a h\u00e2rtiei, cum ar fi emisiile de gaze cu efect de ser\u0103 sau clorul utilizat \u00een procesul de albire, pot fi la fel de importante.<\/p>\n

Crima f\u0103r\u0103 probe<\/h3>\n

Declara\u021bii de mediu evidente care nu sunt sus\u021binute de informa\u021bii justificative u\u0219or disponibile sau de o certificare fiabil\u0103 din partea unei ter\u021be p\u0103r\u021bi. Un exemplu comun este reprezentat de produsele de h\u00e2rtie igienic\u0103 sau de h\u00e2rtie de fa\u021b\u0103 care pretind diferite procente de con\u021binut reciclat post-consumator f\u0103r\u0103 dovezi.<\/p>\n

P\u0103catul obscurit\u0103\u021bii<\/h3>\n

O afirma\u021bie care este at\u00e2t de prost definit\u0103 sau de larg\u0103 \u00eenc\u00e2t consumatorul este susceptibil s\u0103 \u00een\u021beleag\u0103 gre\u0219it adev\u0103ratul sens al acesteia. \u00eentregul natural<\/strong> este un exemplu. Arsenicul, uraniul, mercurul \u0219i formaldehida sunt toate naturale \u0219i toxice. Totul natural nu este neap\u0103rat verde.<\/p>\n

P\u0103catul \u00eenchin\u0103rii la etichete false<\/h3>\n

Produsele Olyan care dau impresia c\u0103 sunt sus\u021binute de o ter\u021b\u0103 parte, fie prin cuvinte, fie prin imagini, c\u00e2nd nu exist\u0103 o astfel de sus\u021binere; cu alte cuvinte, etichete false.<\/p>\n

P\u0103catul irelevan\u021bei<\/h3>\n

O afirma\u021bie fals\u0103 referitoare la mediu care poate fi adev\u0103rat\u0103, dar care este irelevant\u0103 sau inutil\u0103 pentru consumatorii care caut\u0103 produse ecologice. F\u0103r\u0103 CFC este un exemplu comun \u00een acest sens, deoarece este o afirma\u021bie comun\u0103 \u00een ciuda faptului c\u0103 CFC (clorofluorocarburi) sunt interzise \u00een cadrul Protocolului de la Montreal.<\/p>\n

Cel mai mic dintre cele dou\u0103 rele<\/h3>\n

O afirma\u021bie care poate fi adev\u0103rat\u0103 \u00een cadrul categoriei de produse, dar care risc\u0103 s\u0103 distrag\u0103 aten\u021bia consumatorului de la impactul mai mare al categoriei \u00een ansamblu asupra mediului. Bio\u021big\u0103rile sau ma\u0219inile sport cu consum redus de combustibil ar putea fi exemple ale acestui p\u0103cat.<\/p>\n

P\u0103catul denatur\u0103rii<\/h3>\n

Afirma\u021bii ecologice ale lui Olyan care sunt pur \u0219i simplu false. Cele mai frecvente exemple \u00een acest sens sunt produsele care pretind \u00een mod fals c\u0103 sunt certificate sau \u00eenregistrate ENERGY STAR\u00ae.<\/p>\n

Surs\u0103: UL<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Greenwashing este \u00een\u0219elarea consumatorilor cu privire la practicile de mediu ale unei companii sau cu privire la beneficiile de mediu ale unui produs sau serviciu. Exist\u0103 mai multe produse ecologice dec\u00e2t oric\u00e2nd, iar sfaturile noastre P\u0103catele de Greenwashing v\u0103 pot ajuta s\u0103 deosebi\u021bi produsele cu adev\u0103rat ecologice de cele mai pu\u021bin ecologice. \u00cen 2007, TerraChoice (achizi\u021bionat\u0103 de UL) a creat \u0219i a lansat un studiu pentru a descrie, \u00een\u021belege \u0219i cuantifica cre\u0219terea fenomenului de greenwashing prin crea\u021bia \u0219i lansarea unui studiu al declara\u021biilor de mediu de pe produsele aflate pe rafturile magazinelor de tip big-box, lider de categorie. Pe baza rezultatelor studiului ini\u021bial \u0219i a studiilor ulterioare, au fost elaborate cele \u0219apte p\u0103cate ale ecologiei pentru a ajuta consumatorii s\u0103 identifice produsele cu declara\u021bii de mediu \u00een\u0219el\u0103toare. Pe\u0219tele de Greenwashing r\u0103m\u00e2ne \u0219i ast\u0103zi un instrument de \u00eenv\u0103\u021bare popular pentru a-i ajuta pe consumatori s\u0103 evalueze afirma\u021biile de sustenabilitate. Contacta\u021bi-ne pentru a solicita un exemplar al Sins of Greenwashing. P\u0103catul compromisului ascuns O afirma\u021bie fals\u0103 care sugereaz\u0103 c\u0103 un produs este ecologic pe baza unui set restr\u00e2ns de atribute, f\u0103r\u0103 a acorda aten\u021bie altor aspecte importante legate de mediu. De exemplu, h\u00e2rtia nu este neap\u0103rat mai benefic\u0103 pentru mediu pentru c\u0103 provine din p\u0103duri exploatate \u00een mod durabil. Alte aspecte de mediu importante \u00een procesul de produc\u021bie a h\u00e2rtiei, cum ar fi emisiile de gaze cu efect de ser\u0103 sau clorul utilizat \u00een procesul de albire, pot fi la fel de importante. Crima f\u0103r\u0103 probe Declara\u021bii de mediu evidente care nu sunt sus\u021binute de informa\u021bii justificative u\u0219or disponibile sau de o certificare fiabil\u0103 din partea unei ter\u021be p\u0103r\u021bi. Un exemplu comun este reprezentat de produsele de h\u00e2rtie igienic\u0103 sau de h\u00e2rtie de fa\u021b\u0103 care pretind diferite procente de con\u021binut reciclat post-consumator f\u0103r\u0103 dovezi. P\u0103catul obscurit\u0103\u021bii O afirma\u021bie care este at\u00e2t de prost definit\u0103 sau de larg\u0103 \u00eenc\u00e2t consumatorul este susceptibil s\u0103 \u00een\u021beleag\u0103 gre\u0219it adev\u0103ratul sens al acesteia. \u00eentregul natural este un exemplu. Arsenicul, uraniul, mercurul \u0219i formaldehida sunt toate naturale \u0219i toxice. Totul natural nu este neap\u0103rat verde. P\u0103catul \u00eenchin\u0103rii la etichete false Produsele Olyan care dau impresia c\u0103 sunt sus\u021binute de o ter\u021b\u0103 parte, fie prin cuvinte, fie prin imagini, c\u00e2nd nu exist\u0103 o astfel de sus\u021binere; cu alte cuvinte, etichete false. P\u0103catul irelevan\u021bei O afirma\u021bie fals\u0103 referitoare la mediu care poate fi adev\u0103rat\u0103, dar care este irelevant\u0103 sau inutil\u0103 pentru consumatorii care caut\u0103 produse ecologice. F\u0103r\u0103 CFC este un exemplu comun \u00een acest sens, deoarece este o afirma\u021bie comun\u0103 \u00een ciuda faptului c\u0103 CFC (clorofluorocarburi) sunt interzise \u00een cadrul Protocolului de la Montreal. Cel mai mic dintre cele dou\u0103 rele O afirma\u021bie care poate fi adev\u0103rat\u0103 \u00een cadrul categoriei de produse, dar care risc\u0103 s\u0103 distrag\u0103 aten\u021bia consumatorului de la impactul mai mare al categoriei \u00een ansamblu asupra mediului. Bio\u021big\u0103rile sau ma\u0219inile sport cu consum redus de combustibil ar putea fi exemple ale acestui p\u0103cat. P\u0103catul denatur\u0103rii Afirma\u021bii ecologice ale lui Olyan care sunt pur \u0219i simplu false. Cele mai frecvente exemple \u00een acest sens sunt produsele care pretind \u00een mod fals c\u0103 sunt certificate sau \u00eenregistrate ENERGY STAR\u00ae. Surs\u0103: UL<\/p>\n","protected":false},"author":1,"featured_media":351,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[68],"tags":[63,67,61,65,64,66,62],"class_list":["post-277","page","type-page","status-publish","has-post-thumbnail","hentry","category-greenwashing","tag-bizonyitekok-nelkul","tag-fullentes","tag-greenwashing","tag-hamis-cimkek","tag-homalyossag","tag-kisebbik-rossz","tag-rejtett-kompromisszum"],"yoast_head":"\nP\u0103catele sp\u0103l\u0103rii verzi<\/title>\n<meta name=\"description\" content=\"A z\u00f6ldmos\u00e1s (greenwashing) a fogyaszt\u00f3k megt\u00e9veszt\u00e9se egy v\u00e1llalat k\u00f6rnyezetv\u00e9delmi gyakorlat\u00e1val vagy egy term\u00e9k vagy szolg\u00e1ltat\u00e1s ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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